• Investment Promotion
  • Project Cycle Management (PCM)
  • Monitoring and Evaluation
  • Training of Trainers (TOT)
  • Personal Skills Development Programs

Countries are competing to secure high-quality domestic and foreign direct investments (FDIs), and to do so, many techniques and expertise are used. The hunt for investments is a process built on international principles, and investment promotion officers should possess the required knowledge and skills to search, attract and retain investors.

The Investment Promotion (IP) comprehensive training program is compiled from several training courses, divided according to the level of investment promotion officers. The Investment Promotion (IP) training program includes the following topics/courses:


  • Basic concepts of investment and FDI
  • Investment promotion and selling skills
  • Personal skills for promotion officers (communication, time management, investor care)


  • Establishing an investment promotion unit
  • Investment map and investment promotion strategy
  • Development of networks and partnerships
  • Location branding and image building


  • Investment intelligence and investor prospecting
  • Investor aftercare program
  • Evaluation of investment promotion activities and results
  • Utilizing information technology for electronic promotion

Public, private organizations and NGOs usually carry out temporary or permanent projects which consist of different resources. To plan and manage these resources effectively and efficiently within given timeframes, the project managers should use the principles and tools of PCM. This will ensure the maximum utilization of resources and achievement of objectives.

Achieving good results in developing projects starts with proper planning. A thorough analysis of the problems that the project intends to solve should include extensive stakeholder engagement and consultations.

The subsequent project design needs to be concisely formulated, and a standardized format such as the logical framework, is often required. The log frame serves as a tool for comprehensive project formulation, a practical guide during implementation, and can also serve as the basis for monitoring and evaluation.

  • Project Cycle Management:

    Introduction to the various stages of the project cycle and how they are interlinked; understand the tasks and responsibilities in each of the stages.
  • Logical Framework (LF):

    Developing a LF matrix; problem analysis; stakeholder analysis; defining project objectives and strategies; setting up activities needed to achieve objectives; identifying indicators and means of verification; measuring progress and results; developing indicators; gathering information needed to verify indicators; considering risks and assumptions; identifying external factors necessary to achieve project objectives.
  • Budgeting:

    Using the LF as a basis, learn how to estimate resources required and prepare a budget that is logically linked to the activities in the project design.

This training program is designed for donor funded projects. Many donor funded programs would like to monitor their programs during their implementation phase in order to measure the level of achievement, milestones, responsible personnel performance as well as other factors.

Monitoring and evaluation provides answers to questions regarding the output, effects and impact of the project in regards of the target population. It establishes the necessary linkage across a set of activities undertaken in project planning and management: identification of problems, feasibility study, design of the project, approval process, organization, implementation and supervision processes, completion, evaluation and follow-up.

Information secured through monitoring and evaluation must be relevant, i.e. geared to specific needs of project managers; timely, i.e. available and accessible at the time decisions are taken; and accurate, i.e. reliable and empirically verifiable.

Participants will learn to determine the relationship between project inputs, activities and outputs as well as the influence of external factors on program performance, in order to improve project management.

  • Indicators:

    Indicators can greatly assist in defining the information needs of an organization. Participants will learn how to formulate measurable indicators and check their reliability.
  • Monitoring:

    Participants will learn how to design a monitoring system using the Logical Frame (LF) and well-defined (qualitative and quantitative) indicators, taking into account the information requirements at various levels within the project, in the organization and among stakeholders. In addition the information flow and the choice for the data collection methods and tools are part of this step-by-step methodology.
  • Evaluation:

    Participants will learn how to draft Terms of Reference as well as compose and steer an evaluation team, considering stakeholder interests and performance indicators (i.e. relevance, efficiency, effectiveness, impact, and sustainability), and how to prepare final evaluation reports.

This program is designed to qualify new trainers in the organization. This program tackles all aspects of training from training definitions all the way to dealing with training stress on the ground. The training cycle is discussed in depth along with adult learning concepts. This training program allows the participants to practice their training skills.

TOT covers the following topics/skills:

  • The Training Cycle.
  • Customizing training in a changing workplace.
  • Methods and techniques used to assess training needs.
  • Way of creating training objectives based on training demands.
  • Understanding adult mentality and learning process.
  • Designing training material, exercises, course and sessions layout.
  • Effective utilization of training means and media.
  • Skills for delivering training and interacting with trainees (moderation, presentation, group work)
  • Motivating trainees and participatory training/learning approach.
  • Dealing with difficult situations.
  • Stress management.
  • Evaluating training results & follow-up.

In our current business environment, managers and employees are in continuous need for advanced skills in order to cope with the latest developments in the systems and technology. A number of competencies can be built by providing special training programs for the employees belonging to a certain organization, focusing on one of the weak areas in their performance.

Selling Skills Techniques:

This program explains the sales process starting with sales definitions all the way to the sales cycle. This program also covers the sales negotiations, dealing with different personalities and communicating with customers.

Superior Customer Service and Care:

With today's challenging environment, customers have a variety of suppliers to choose from. Therefore, this program explains the importance of stratifying the customer base and dealing with different types of customer personalities. This training program also covers the after sales services' problems and how to retain the customer for life.

Communication Skills:

99% of today's people problems is the miscommunication between people either though the verbal, written or thought implied communication using the body language. This program tackles those issues and expands on the needs of for people to communicate together.


To create a good leader that deals with today's challenges is a tough task; this program gives you tips on how to become a leader. The program is designed for those who want to go up the ladder and become supervisors and managers. Different types of leadership styles, characteristics of the leader, managing vs. leading and effective leadership skills are also discussed.

Team Building and Team Work:

This program is designed to give the participants the needed knowledge and skills to build your teams and manage the teams, even if they come from different cultures. All aspects of team work is addressed in this training program including but not limited to team empowerment, communicating with team members, how to give feedback for the team members, planning activities, coaching your team as well as others points that contribute to the success of the team.

Marketing Plans and Techniques:

This training program covers issues related to marketing plans together with the types of strategy the company could use to gain more market share, market segmentations, positioning strategy, branding your product or service as well as other aspects of marketing plans.